Why ‘copystyling’ is like hairstyling for your business
Ring-a-ding-ding! Welcome to The Copy Salon. How can we make your business feel fabulous today? I’ve always likened copystyling to hairstyling. You walk in wanting change, expecting to be seen and heard and walk out feeling ready to turn heads. Having your copy styled is very much like having your hair styled. The most important…
Read MoreFlippin’ the script
I’ve found that when I’m holding back from something, it’s usually fear. No matter how many brilliantly executed excuses I can drum up, at the root…yep, it’s fear. My fear (and I suspect many other people’s fear) takes shape as a negative voice that happens quietly inside the mind. It’s so quiet that we can sometimes not even hear it. Ah, the mysterious ways…
Read MoreWhat’s a ‘copystylist’?
…ask me how I found a ‘quirky’ way to apologise to a top tea brand’s customers that there were 199 bags in the box and not 200.
Read MoreTHROW YOUR CLIENTS A PARTY
The brief: “Throw a delightful ‘soirée’ for friends and clients of Inkpact.” Inkpact’s network consists of some inspiring Founders, creatives and high-profile businesses – all people who truly care about building brands that connect with their customers. So, our event had to be really special. So, along with another team memebr at Inkpact, we put…
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