Welcome to

The Copy Salon

Word styling that gets you noticed.

A copy styling sanctuary for business owners who need their paragraphs trimmed, sentences straightened, and phrases plumped.

Face Facts

Face is to the left, facts to the right.

Sam Wordsmith's Copy Salon service

Fact #1:
I love working with socially-driven businesses and agencies that care about good copy.

Fact #2:
'Personas' will get you so far. I believe that to create great content and clear messaging, you need to know what you and your business really stand for. We'll work together to find a way to capture that message to bring you and your audience a little closer.

Fact #3:
The face on the left belongs to me, Sam Wordsmith. I believe a well-brewed pot of tea, honest feedback and a strong GIF game is the staple of every good creative relationship.

Say hello: sam@thecopysalon.co.uk

Last year, over at The Copy Salon I...

showed up to
video calls
was at my virtual salon for
hours styling business copy

The Reviews Are In

One of Sam’s main strengths is her deep understanding of the unique requirements of every person or business. Sam added high value to the business in multiple ways; in particular, she developed the brand's tone of voice that allowed the company to stand out and create a community of loyal customers, as evidenced by the increase in revenue and market recognition.

~ Lorena Gutierrez

Sam's vision and execution were absolutely and beyond game-changing for us.

In my sales meetings, I have often been told that our brochure, website and online content not only got us the meeting but brought our unique offering to life. This is very much due to Sam's unique ability to take a product or company vision and build an exceptional tone of voice around it. Sam is extraordinary, multi-talented.

~ Johann Bornman

OMG you are something else when it comes to branding and content. This is absolutely amazing!!

I've always had a difficult time communicating my purpose to the world. That felt even harder when I was trying to wordsmith the purpose of my business. Sam helped me by 'wordsmithing' my website, podcast and mission statement.

~ Nancy Evbuomwan

Sam is thoughtful, insightful, creative and most importantly always honest. I hired Sam to run a workshop to help our team align on mission, vision and purpose and the result surpassed all expectations.

~ Esme Verity

Sam was able to direct my energy into what is needed right now. Creatively inspiring, it felt geared to my needs, rather than a one-approach for all. I was mildly excited and curious about how the session would evolve and by the end felt reassured about my choices and direction. More importantly, I felt completely understood. One word to describe it: CLARITY. 

~ Lizzie T

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Where in the world?

THE COPY STYLIST Instagram (pack 1) (1)

Our little HQ is currently based in Croydon. Sometimes we work or hire other Copy Stylists and they're based all over the UK.

Live in London and fancy a brew? Prefer a face-to-face chat online over in our virtual 'Copy Salon'?

Drop me a line at sam@thecopysalon.co.uk or write me a message below.