"Figure out who you are, then do it on purpose"

- Dolly Parton

Face Facts

Face is to the left, facts to the right.

Say hello: sam@thecopysalon.co.uk

Meet Sam—a 'copy stylist' with over a decade of shaping narratives for agencies and startups. Armed with a music and songwriting degree and a curiosity for good copy, she melded her knowledge of song briefs, structure and lyrics and creatively applied them to a symphony of marketing and comms materials.

Working with various top UK brands such as John Lewis, Mr & Mrs Smith, Good Energy and an FMCG (ask her how she found a charming way to apologise to a top tea brand's customers that their box was a tea bag short) Sam is no stranger to the stark contrast and subtle differences of tones used throughout big brand voices.

Having wordsmithed websites, given birth to new business names, and delivered Tone of Voice tarot workshops, her favourite projects have included working with Ogilvy's 'Nudgestock' festival, Sugar House Island and, most recently, with Esme Verity to build Considered Capital's brand from the ground up.

In a hurry? Here are three facts from me.

Fact #1:

I love working with socially-driven businesses and agencies that care about people and good communication.

Fact #2:

I founded The Copy Salon in 2018 to work side-by-side with founders with a social mission, helping them to put their values and brand personality into words so that their perfect customer feels right at home.

Fact #3:

A well-brewed pot of tea, honest feedback and a strong GIF game are the staple of every good creative relationship.

The Reviews Are In

One of Sam’s main strengths is her deep understanding of the unique requirements of every person or business. Sam added high value to the business in multiple ways; in particular, she developed the brand's tone of voice that allowed the company to stand out and create a community of loyal customers, as evidenced by the increase in revenue and market recognition.

~ Lorena Gutierrez

Sam's vision and execution were absolutely and beyond game-changing for us.

In my sales meetings, I have often been told that our brochure, website and online content not only got us the meeting but brought our unique offering to life. This is very much due to Sam's unique ability to take a product or company vision and build an exceptional tone of voice around it. Sam is extraordinary, multi-talented.

~ Johann Bornman

OMG you are something else when it comes to branding and content. This is absolutely amazing!!

I've always had a difficult time communicating my purpose to the world. That felt even harder when I was trying to wordsmith the purpose of my business. Sam helped me by 'wordsmithing' my website, podcast and mission statement.

~ Nancy Evbuomwan

Sam is thoughtful, insightful, creative and most importantly always honest. I hired Sam to run a workshop to help our team align on mission, vision and purpose and the result surpassed all expectations.

~ Esme Verity

Sam was able to direct my energy into what is needed right now. Creatively inspiring, it felt geared to my needs, rather than a one-approach for all. I was mildly excited and curious about how the session would evolve and by the end felt reassured about my choices and direction. More importantly, I felt completely understood. One word to describe it: CLARITY.

~ Lizzie T

The Copy Stylist Instagram (pack 2) (6) (1)

Where in the world?

Our little HQ is currently based in Croydon. Sometimes we work or hire other Copy Stylists and they're based all over the UK.

Live in London and fancy a brew? Prefer a face-to-face chat online over in our virtual 'Copy Salon'?

Drop me a line at sam@thecopysalon.co.uk or write me a message below.